abc, food truck marketing, food truck rental

Food trucks for rent near you: Experiential Food Truck Rental

Let’s take three things as givens about food trucks. They’re still wildly popular with consumers; many prospective truck operators don’t have the money or credit rating they need to get into the game; and some food truck owners are looking for ways to derive more income from their truck than they currently do. No wonder website, seems like it could catch on.

The site, self-described as a platform to connect truck owners with truck renters, is nothing fancy. It works this way. First, truck owners post a profile of the fully equipped and permitted truck they have for rent; then interested truck renters search profiles by zip code or description. From there, it’s up to the owner and potential renter to hammer out the details.

The service is free to potential renters. makes money by charging truck owners to post their vehicle’s information on the site. It’s not much: $9.95 per month or $99 per year, cancelable at any time.

This could be an idea whose time has come.  Food trucks are already acknowledged as the most affordable way to break into the restaurant business. We’re sure plenty of people who have been dreaming the food truck dream will be frequent visitors to the site.

On Fox's

On Fox’s “MasterChef,” host Gordon Ramsay drove one of three rented food trucks on-air. (Photo: Fox).

There might also be an untapped market to be found among short-term renters who need access to a food truck for a just a few special events each year. Anyone who’s been the volunteer food coordinator for a youth soccer tournament, charity 5k run, local art festival or similar one-shot outdoor event will be eager to explore the food truck rental opportunities listed on this site.

Owners of brick and mortar restaurants are potential renters, too. Some current operators might rent a truck from time to time to cherry-pick lucrative events. Others could experiment with whether having a food truck is a good way to boost revenue and extend their restaurant’s brand before going all in by purchasing one. A few might consider renting a truck to test-market a new restaurant idea, using it as an inexpensive method to establish proof of concept.

Why would current food truck owners rent out their valuable truck to strangers? The site answers that question this way: “To make money. This is business. Truck rentals range from $100/day to $1000/day. So, if you rent your truck out for just one day all year, you can cover your minimal listing cost here and make money. If you rent for longer, it’s a no-brainer.”

The actual mechanics of the rental are handled between the parties involved. For $199, can provide a sample rental agreement and checklist that will guide renters and owners through the process.

Plenty of food trucks have been rented to date, both short- and long-term. High-profile renters have included ESPN (to promote World Cup soccer viewing); the Food Network (all eight trucks used on the “Great Food Truck Race” show were rentals); Microsoft (it rented four trucks to publicize its Windows-based mobile phones); Frito Lay (to promote Doritos); and Fox television (three trucks rented for an episode of “MasterChef,” one of them “driven on-air by Gordon Ramsay” for what that’s worth).

We don’t know if will work as advertised. But we’re hoping it does, because we can see how it could open doors to new business opportunities for entrepreneurial-minded restaurant operators and for those who aspire to become one.


Beyond Content

Brands turn to food truck promotions and marketing to build trust and relationships with consumers “Food Truck Custom marketing”

With many food truck rental companies on the internet, how do you find the best one for you promotion? You need the best in the industry Food Truck Custom Marketing. With the help from our promotional mobile vehicle rental experts, we will make it easier to than before to utilize promotional mobile vehicles for your next promotions’ marketing campaign.

Los Angeles CA, December, 31,2014 and January 01, 2015

Food Truck Custom Marketing.  Just ended a two-day tailgate party at the Pasadena Rose Bowl, We handed out turkey legs to promote the ABC show Galavants, ABC turned to a the only food truck marketing company in the USA, the food truck marketing experts, Food Truck Custom Marketing.

abc truck 2

This street promotions and marketing tactic, attracts an audience of all ages to the…

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abc, food truck marketing, food truck rental, Uncategorized

Brands Turn to Experiential Marketing to Reach Consumers



Perhaps door-to-door salesmen were the first experiential marketers, holding out brushes and vacuums for potential buyers to try on the spot. Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive billboards and participation contests, among other things. They are about marketing the brand and getting people talking.
EventNetUSA’s Joel Benson, president and CEO of the Ft. Lauderdale, FL-based experiential marketing firm, says when a consumer truly engages with a product or service, not only are they more likely to purchase it, they can also clearly articulate attributes or differentiators.

“This leads to word of mouth referrals which, more often than not, happen via social media,” Benson says. “We believe that word of mouth is the most efficient and credible marketing campaign because consumers make recommendations based on their personal experience.”

In fact, the majority of consumers (53%) say friends are most likely to influence them to buy new clothes, followed by relatives (21%) and magazines (20%), according to the Cotton Incorporated Lifestyle Monitor™ Survey. Additionally, when they are looking for apparel ideas, 34% of consumers turn to people they see regularly as a source.

Experiential marketing depends on that circular kind of connection, with brands appealing to consumers, consumers talking to each other, and then circling back to the brand.

TideSmart Global’s Steve Woods, president and CEO of the Falmouth, ME-based experiential marketing company, says people are the one constant in an increasingly fragmented consumer universe.

“Despite leaps and bounds in technology, it’s never been more difficult to grab the attention of consumers,” Woods says, adding that consumers increasingly ignore the “we talk, you listen” messaging approach. On the other hand, live people and interactions can break through all the noise.

“Experiential marketing links consumers directly to the brand through a unique experience. Whether it’s a sampling campaign, a PR event or mobile marketing tour, experiential marketing is the perfect backdrop for brands seeking a deeper, more meaningful connection with consumers.”

The look and feel of cotton has been successfully promoted two years in a row at Cotton’s 24 Hour Runway Show in South Beach, Miami. This year’s show, in March, incorporated 1,440 different looks from numerous designers, showcasing cotton’s versatility as casual, work, nighttime, or active wear. The live-streamed event, which incorporated bloggers, contests andcelebrity appearances, was viewed by more than a half-million people online.

Cotton Incorporated recently conducted another experiential marketing campaign when it staged a “mannequin protest” during Mercedes-Benz Fashion Week in New York. The multi-day event was staged to draw attention to apparel that is substituting cotton with synthetics that feel like it. The mannequins, holding signs that read “Cotton or Nothing” and “Don’t Get Duped, Check the Labels” among others, “went on strike” against wearing the synthetic garments in display windows.

While the approach was meant to be tongue-in-cheek, 84% of all consumers actually prefer their apparel to be made of cotton and cotton blends, according to the Monitor. And nearly 8 of 10 consumers (79%) say cotton and cotton blends are the fibers best suited for today’s fashions. In fact, almost all consumers (96%) prefer it for their denim jeans, followed by their T-shirts(95%), socks (94%), underwear (90%), casual shirts (86%) and activewear (71%).

Not only did the Monitor find consumers think better quality garments are made from all natural fibers such as cotton (75%), it found more than half (52%) are willing to pay more for it.

So the mannequins “took to the streets” of Manhattan to highlight the Monitor finding that consumers are bothered when retailers and brands substitute synthetic fibers for cotton in their underwear and jeans 61%, followed by their tees 59%, socks 53%, sweatshirts 51%, and dress shirts 50%.

When stores use such dramatic techniques, it’s referred to as “retail theater,” Benson says.

“But in practice, it’s about creating something that drives interest, but still brings the message full circle to the brand. For clients, we continuously quote Confucius who said: ‘I hear and I forget. I see and I remember. I do and I understand.’”

Since consumers have so many apparel shopping choices today, Benson says it’s important for retailers to give people an added reason to take notice. An experience can make the act of visiting a shop as rewarding as acquiring the product itself.

Woods says that as a tactic, experiential marketing allows a retailer or store to shape a brand in a way that is unlike any other marketing medium.

“There is the opportunity to connect consumers directly to a brand, whether through sampling, mobile marketing tours, grassroots events, a product launch or exclusive event,” Woods relates.

A recent TideSmart experience showed men how to take the guesswork out of shopping for Levi Strauss Signature jeans. A 53-foot, double slide-out vehicle that was set up alongside major NASCAR events housed the centerpiece of the experience, the Intellifit™ System. When a fully clothed person stepped into the scanning booth, the system executed a full body scan and generated a print out of recommended sizes and styles of Levi Strauss Signature apparel.

Says Woods, “Experiential marketing can increase awareness, build brand loyalty and significantly influence consumer-purchasing behavior.”


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Hispanic Events: Gain Critical Mass through Large Scale Hispanic Events


Pitbull Takes the Stage at Calle Ocho in Miami

Large scale Hispanic events like Calle Ocho and Fiesta Broadway have been a mainstay for many marketers trying to reach the lucrative U.S. Hispanic market. The hope for brands participating in these large scale events is that they will create a brand connection with the 1 million + attendees which they can translate into sales. The reality – many brands get lost in the clutter of brands participating in the event and the planned activation of  a spinwheel, free samples and coupons does little to nothing to drive sales or create a lasting brand impression. Thus, brand managers are challenged to justify the ROI and often times the Hispanic program is deemed a failure.

We believe it is possible to gain critical mass through large scale Hispanic events. Here are three considerations to help drive a successful Hispanic event strategy.

1. Integrate Hispanic Event Efforts into Your Total Marketing Plan
Your consumers don’t live in a Hispanic-only world and neither should your event efforts. Leverage the marketing strength of your total brand efforts to enrich the consumer experience. For example, sponsoring the NBA this year? Did you know that Hispanics comprise sixteen percent of the league’s fan base? Knowing that, elevate your event experience! Create an “NBA experience” with a Hispanic twist – highlight Hispanic players and tell their stories or invite local Hispanic artists to use backboards as a canvas to create a one-of-a-kind gallery. Promote this Hispanic outreach through your total market media and social media channels.

2. Remember Content is King

It’s true that Hispanics were “the original” social network long before Facebook was invented. And with the advent of social media and the proliferation of smart phones among Hispanics, these tech savvy consumers are actively looking for those “shareworthy” moments. So give them something to talk about at your event experience! A banner becomes a step & repeat photo opportunity. Turn your brand iconography into larger-than-life art installations. And use relevant event and brand hashtags to encourage, track and participate in the conversation.

3. Nobody Likes a One Night Stand.

No matter how big and spectacular the event may be, one event does not make a Hispanic marketing plan. Look for opportunities to extend the conversation and/or event association long after the “circus has left town”. Create a database from your event attendees and schedule on-going communication with them. Thank them for visiting your event area, invite them to take a survey, surprise them with a tweet or better yet, a surprised product gift! Remind them what makes this event so amazing and how grateful you are to share in that experience with them. Better yet, invite them to your next event, be it a Hispanic targeted or total market effort!

There are some incredible large scale Hispanic events across the country that can be leveraged to meet your marketing goals – Calle Ocho in Miami, Fiesta Broadway in LA, Fiesta San Antonio, Fiesta del Sol in Chicago and the Puerto Rican Day Parade in New York to name a few. Do your events have the right elements to create critical mass for your brands?



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Difference Between Traditional Marketing & Experiential Marketing

Marketing isn’t as simple as putting out a bunch of ads for your small business. Marketing plans require multiple tiers and approaches to achieve maximum effectiveness and to attract the most customers. Traditional and experiential marketing are two different schools of marketing thought; both are effective and can be used in conjunction with each other.

Traditional Marketing

Traditional marketing comprises those advertisements and promotions typically associated with marketing. Billboards, flyers, and television commercials are all examples of traditional marketing. These methods are effective in getting your name and your mission to the public, but attaining a personal touch is difficult through traditional marketing.

Experiential Marketing

As the name suggests, experiential marketing focuses on the experiences and the emotions of the customer. Experiential marketing allows customers to take ownership of a product’s marketing because they have an emotional investment in that product. Demonstrations and taste tests are common examples of experiential marketing; they draw customers to the product, give them a reason to remember the product and, hopefully, customers will give a good recommendation to their friends.

Traditional Vs. Experiential

The difference between traditional and experiential marketing may be considered a battle of old versus new philosophies, which is both true and untrue. Companies have used both traditional and experiential marketing for decades and will continue to do so in the future. However, as companies attempt to keep their costs down, experiential marketing is a more viable option. Instead of paying for a newspaper ad that is only useful for one day, a company can spend that same money to reach a group of customers that can market the product on the company’s behalf.

Traditional and Experiential Marketing Online

A good way for a small business to increase its profile is to use the Internet for both traditional and experiential marketing. Companies can do traditional marketing via e-mail mailing lists and banner ads while taking advantage of social media for experiential marketing. Using Facebook and Twitter can help people to get involved with your company and feel like they’re a part of your growing business. Furthermore, using social media is much cheaper than paying for traditional marketing conventions, allowing greater reach at a discounted price. However, experiential marketing through social media requires that you relinquish some control over your message, which conflicts with the tenets of traditional media, so factor this in as you consider your social media marketing endeavors.


by Bryan Berg,



For many years food truck marketing have gone from a maybe afterthought, to an agencies clients overall marketing and promotions plan to literally a driving component in their marketing and promotions tours and campaigns. The mobility and creative ability to expand your clients marketing foot print lends itself to many marketing and promotions applications, with the recent national food truck craze the consumer is already intrigued with the food truck concept and are open to experience what theses food trucks and ice cream trucks can offer.