abc, food truck marketing, food truck rental

Food trucks for rent near you: Experiential Food Truck Rental

Let’s take three things as givens about food trucks. They’re still wildly popular with consumers; many prospective truck operators don’t have the money or credit rating they need to get into the game; and some food truck owners are looking for ways to derive more income from their truck than they currently do. No wonder website http://www.experientialfoodtruckrental.com, seems like it could catch on.

The site, self-described as a platform to connect truck owners with truck renters, is nothing fancy. It works this way. First, truck owners post a profile of the fully equipped and permitted truck they have for rent; then interested truck renters search profiles by zip code or description. From there, it’s up to the owner and potential renter to hammer out the details.

The service is free to potential renters. Experientialfoodtruckrental.com makes money by charging truck owners to post their vehicle’s information on the site. It’s not much: $9.95 per month or $99 per year, cancelable at any time.

This could be an idea whose time has come.  Food trucks are already acknowledged as the most affordable way to break into the restaurant business. We’re sure plenty of people who have been dreaming the food truck dream will be frequent visitors to the experientialfoodtruckrentl.com site.

On Fox's

On Fox’s “MasterChef,” host Gordon Ramsay drove one of three rented food trucks on-air. (Photo: Fox).

There might also be an untapped market to be found among short-term renters who need access to a food truck for a just a few special events each year. Anyone who’s been the volunteer food coordinator for a youth soccer tournament, charity 5k run, local art festival or similar one-shot outdoor event will be eager to explore the food truck rental opportunities listed on this site.

Owners of brick and mortar restaurants are potential renters, too. Some current operators might rent a truck from time to time to cherry-pick lucrative events. Others could experiment with whether having a food truck is a good way to boost revenue and extend their restaurant’s brand before going all in by purchasing one. A few might consider renting a truck to test-market a new restaurant idea, using it as an inexpensive method to establish proof of concept.

Why would current food truck owners rent out their valuable truck to strangers? The site answers that question this way: “To make money. This is business. Truck rentals range from $100/day to $1000/day. So, if you rent your truck out for just one day all year, you can cover your minimal listing cost here and make money. If you rent for longer, it’s a no-brainer.”

The actual mechanics of the rental are handled between the parties involved. For $199, experientialfoodtruckrental.com can provide a sample rental agreement and checklist that will guide renters and owners through the process.

Plenty of food trucks have been rented to date, both short- and long-term. High-profile renters have included ESPN (to promote World Cup soccer viewing); the Food Network (all eight trucks used on the “Great Food Truck Race” show were rentals); Microsoft (it rented four trucks to publicize its Windows-based mobile phones); Frito Lay (to promote Doritos); and Fox television (three trucks rented for an episode of “MasterChef,” one of them “driven on-air by Gordon Ramsay” for what that’s worth).

We don’t know if experientialfoodtruckrental.com will work as advertised. But we’re hoping it does, because we can see how it could open doors to new business opportunities for entrepreneurial-minded restaurant operators and for those who aspire to become one.

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Beyond Content

Brands turn to food truck promotions and marketing to build trust and relationships with consumers “Food Truck Custom marketing”

With many food truck rental companies on the internet, how do you find the best one for you promotion? You need the best in the industry Food Truck Custom Marketing. With the help from our promotional mobile vehicle rental experts, we will make it easier to than before to utilize promotional mobile vehicles for your next promotions’ marketing campaign.

Los Angeles CA, December, 31,2014 and January 01, 2015

Food Truck Custom Marketing.  Just ended a two-day tailgate party at the Pasadena Rose Bowl, We handed out turkey legs to promote the ABC show Galavants, ABC turned to a the only food truck marketing company in the USA, the food truck marketing experts, Food Truck Custom Marketing.

abc truck 2

This street promotions and marketing tactic, attracts an audience of all ages to the…

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abc, food truck marketing, food truck rental, Uncategorized

Hispanic Events: Gain Critical Mass through Large Scale Hispanic Events

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Pitbull Takes the Stage at Calle Ocho in Miami

Large scale Hispanic events like Calle Ocho and Fiesta Broadway have been a mainstay for many marketers trying to reach the lucrative U.S. Hispanic market. The hope for brands participating in these large scale events is that they will create a brand connection with the 1 million + attendees which they can translate into sales. The reality – many brands get lost in the clutter of brands participating in the event and the planned activation of  a spinwheel, free samples and coupons does little to nothing to drive sales or create a lasting brand impression. Thus, brand managers are challenged to justify the ROI and often times the Hispanic program is deemed a failure.

We believe it is possible to gain critical mass through large scale Hispanic events. Here are three considerations to help drive a successful Hispanic event strategy.

1. Integrate Hispanic Event Efforts into Your Total Marketing Plan
Your consumers don’t live in a Hispanic-only world and neither should your event efforts. Leverage the marketing strength of your total brand efforts to enrich the consumer experience. For example, sponsoring the NBA this year? Did you know that Hispanics comprise sixteen percent of the league’s fan base? Knowing that, elevate your event experience! Create an “NBA experience” with a Hispanic twist – highlight Hispanic players and tell their stories or invite local Hispanic artists to use backboards as a canvas to create a one-of-a-kind gallery. Promote this Hispanic outreach through your total market media and social media channels.

2. Remember Content is King

It’s true that Hispanics were “the original” social network long before Facebook was invented. And with the advent of social media and the proliferation of smart phones among Hispanics, these tech savvy consumers are actively looking for those “shareworthy” moments. So give them something to talk about at your event experience! A banner becomes a step & repeat photo opportunity. Turn your brand iconography into larger-than-life art installations. And use relevant event and brand hashtags to encourage, track and participate in the conversation.

3. Nobody Likes a One Night Stand.

No matter how big and spectacular the event may be, one event does not make a Hispanic marketing plan. Look for opportunities to extend the conversation and/or event association long after the “circus has left town”. Create a database from your event attendees and schedule on-going communication with them. Thank them for visiting your event area, invite them to take a survey, surprise them with a tweet or better yet, a surprised product gift! Remind them what makes this event so amazing and how grateful you are to share in that experience with them. Better yet, invite them to your next event, be it a Hispanic targeted or total market effort!

There are some incredible large scale Hispanic events across the country that can be leveraged to meet your marketing goals – Calle Ocho in Miami, Fiesta Broadway in LA, Fiesta San Antonio, Fiesta del Sol in Chicago and the Puerto Rican Day Parade in New York to name a few. Do your events have the right elements to create critical mass for your brands?

 

 

For more information:

sales@experientialfoodtruckrental.com

 

 

 

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abc, food truck marketing, food truck rental, Uncategorized

Elektra Online Team to Advertises it’s Wire Transfer Service to Mexico on Food Trucks, Targeting Hispanics Throughout New York and Atlanta.

Los Angeles CA — 09/29/2013 — This year, Elektra-Online and Western Union cheered on its sponsored Soccer team with advertising, aimed at the male Latino population. The two-month campaign (August to September 2013) included (3) full wrapped food trucks, (3) in New York and (3) in Atlanta also included 30-inch by 60-inch advertising billboards placed on (60) food truck rear’s and serving-side, food trucks also made stops at retail locations like check cashing outlets throughout New York and Atlanta markets.

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Elektra Food Truck Rear and Serving-side Advertising Billboards

Food truck advertising is the best way to reach the Hispanic working population, said Alex Flores Director of  Accounts, at Experiential Food Truck Rental. The largest food truck marketing and promotions company in the US and Canada.

In addition to Coca-ColaFarm Rich FoodsFrito-Lay and Chase Bank (among other notables) Food truck marketing and advertising reach right in-to the working population — on-site. Since their beginnings in 2005, Experiential Food Truck Rental. slowly but surely has executed and validated their medium of advertising and marketing on food trucks by focusing on securing long-term relationships with food truck operators and commissaries and securing national advertisers and their agencies. Promotional food trucks average 25 stops per day, serving breakfast, lunch and dinner to over 1,900 people per day, and securing 881 general impressions a day,” says Mr. Flores. “We have an inventory of over 4,800 food truck billboards nationwide that provide ample inventory for everyone to use in their media arsenal. Advertisers from Verizon to Boost Mobile to Mission Foods have found their niche to reach deep into the Latino working population.”

Experiential Food Truck Rental has ad contracts with 3,500 food truck vehicles in the United States, with New York, California, Florida and Texas boasting the most advertising. Says Flores, “We can target anyone in the working class, regardless of race, but currently we are seeing most campaigns targeting Latino males and females, aged 18–45.” With 2012 annual sales of over 2, 000, 000, Experiential Food Truck Rental, client base boasts automotive, entertainment, pharmaceutical, telecommunications and food and beverage companies. Food truck billboards are printed on four-color, high-impact Flexcon vinyl. At eye level, these signs ranged from 30-inch by 60-inch for serving-side and tailgate billboards to 15-foot broadside. Flores even says, “We have fully wrapped Food trucks. I call it the ‘ULTIMATE WOW-FACTOR’ just like bus-size full wraps, getting branding exposure where billboards and other traditional outdoor mediums are normally prohibited by law.

Del Real FoodsKraft Foods and Fast-Fixin Foods seized the opportunity to give away free samples and coupons, either on “take-one” displays or distributed by truck operators. A suggested minimum campaign is three months, with full wraps on a month-to-month basis. Leafleting, available with or without signage, can be implemented immediately, whereas sampling and take-one campaigns, as well as just general signage, can be implemented within 15 days. From art creation to submission, a full-wrap food truck may take 10 days. Experiential Food Truck Rental executes campaigns National.

Sales Contact:

E-mail: sales@experientialfoodtruckrental.com

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