abc, food truck marketing, food truck rental

Food trucks for rent near you: Experiential Food Truck Rental

Let’s take three things as givens about food trucks. They’re still wildly popular with consumers; many prospective truck operators don’t have the money or credit rating they need to get into the game; and some food truck owners are looking for ways to derive more income from their truck than they currently do. No wonder website http://www.experientialfoodtruckrental.com, seems like it could catch on.

The site, self-described as a platform to connect truck owners with truck renters, is nothing fancy. It works this way. First, truck owners post a profile of the fully equipped and permitted truck they have for rent; then interested truck renters search profiles by zip code or description. From there, it’s up to the owner and potential renter to hammer out the details.

The service is free to potential renters. Experientialfoodtruckrental.com makes money by charging truck owners to post their vehicle’s information on the site. It’s not much: $9.95 per month or $99 per year, cancelable at any time.

This could be an idea whose time has come.  Food trucks are already acknowledged as the most affordable way to break into the restaurant business. We’re sure plenty of people who have been dreaming the food truck dream will be frequent visitors to the experientialfoodtruckrentl.com site.

On Fox's

On Fox’s “MasterChef,” host Gordon Ramsay drove one of three rented food trucks on-air. (Photo: Fox).

There might also be an untapped market to be found among short-term renters who need access to a food truck for a just a few special events each year. Anyone who’s been the volunteer food coordinator for a youth soccer tournament, charity 5k run, local art festival or similar one-shot outdoor event will be eager to explore the food truck rental opportunities listed on this site.

Owners of brick and mortar restaurants are potential renters, too. Some current operators might rent a truck from time to time to cherry-pick lucrative events. Others could experiment with whether having a food truck is a good way to boost revenue and extend their restaurant’s brand before going all in by purchasing one. A few might consider renting a truck to test-market a new restaurant idea, using it as an inexpensive method to establish proof of concept.

Why would current food truck owners rent out their valuable truck to strangers? The site answers that question this way: “To make money. This is business. Truck rentals range from $100/day to $1000/day. So, if you rent your truck out for just one day all year, you can cover your minimal listing cost here and make money. If you rent for longer, it’s a no-brainer.”

The actual mechanics of the rental are handled between the parties involved. For $199, experientialfoodtruckrental.com can provide a sample rental agreement and checklist that will guide renters and owners through the process.

Plenty of food trucks have been rented to date, both short- and long-term. High-profile renters have included ESPN (to promote World Cup soccer viewing); the Food Network (all eight trucks used on the “Great Food Truck Race” show were rentals); Microsoft (it rented four trucks to publicize its Windows-based mobile phones); Frito Lay (to promote Doritos); and Fox television (three trucks rented for an episode of “MasterChef,” one of them “driven on-air by Gordon Ramsay” for what that’s worth).

We don’t know if experientialfoodtruckrental.com will work as advertised. But we’re hoping it does, because we can see how it could open doors to new business opportunities for entrepreneurial-minded restaurant operators and for those who aspire to become one.

Experientialfoodtruckrentalblog

Beyond Content

Brands turn to food truck promotions and marketing to build trust and relationships with consumers “Food Truck Custom marketing”

With many food truck rental companies on the internet, how do you find the best one for you promotion? You need the best in the industry Food Truck Custom Marketing. With the help from our promotional mobile vehicle rental experts, we will make it easier to than before to utilize promotional mobile vehicles for your next promotions’ marketing campaign.

Los Angeles CA, December, 31,2014 and January 01, 2015

Food Truck Custom Marketing.  Just ended a two-day tailgate party at the Pasadena Rose Bowl, We handed out turkey legs to promote the ABC show Galavants, ABC turned to a the only food truck marketing company in the USA, the food truck marketing experts, Food Truck Custom Marketing.

abc truck 2

This street promotions and marketing tactic, attracts an audience of all ages to the…

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Experiential Marketing Trends 2014

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Experiential marketing is about connecting consumers with brands through live face to face experiences, creating personal and relevant memories.  With consumers bombarded by traditional advertising and becoming more likely to listen to ‘non-stop music’ radio stations, watch ‘on demand’ TV and flick past print adverts, 2013 proved to be a blossoming year for experiential marketing.

For what used to be an afterthought, experiential marketing is swiftly becoming a key tactic in many advertising campaigns.  Budget’s increased by 7.6% in 2013 vs. economic growth of 1.6%, and it’s predicted to skyrocket even further in 2014.

To help you see the big picture, we’ve put together what to expect in 2014:

Trend #1: Big Data vs. Real Data

Experiential marketing is about real conversations and meaningful impressions you can count. On the surface, it looks like experiential produces smaller numbers, but experiential is about quality over quantity, and they’re authentic numbers.

Half a million people could read a newspaper, but does that mean half a million people read the advert inside? No. Traditional has a larger potential reach but experiential gives a realistic impression count based on direct engagements.

With that said, in 2014, these smaller numbers won’t cut it and there’ll likely be an emphasis on increasing them.

Can we achieve this by quickening quality engagements from 60 seconds to 30 seconds? Perhaps. Expectations in the experiential realm are rising and it’s our job as experiential marketers to face this challenge in the upcoming year.

Trend #2: Gen Y Will Continue to Demand Experiential

It’s estimated that Gen Y’s consumer spending will top over 100-billion dollars next year, and as a result, they are a huge target for brands. But they’re finicky. They’ve seen it all, they live in the moment and they’re far more impulsive than any other age group.

But this is good news for the experiential industry. A new stat says 78% of millennials are more inclined to become part of a brand if they have that face-to-face interaction.

This is where a greater emphasis on experiential as a primary (and necessary) marketing tactic comes into play. Gen Y demands it.

Trend #3: Increased Experiential Integration

In 2014 we will see more experiential and PR companies collaborating to create awareness—especially with the evolution of technology and social media. Experiential companies will longer be invited to the party, they are organizing the party.  The Magnum pop-up shop integrated these two strategies superbly in Bloor-Yorkville this summer.

Trend #4: Experiential Will Become a New Form of Market Research

Judging from our own experiences and the way the industry is progressing, we believe experiential marketing will become a new form of market research in 2014.

With the consumer right in front of your brand ambassadors, it’s easy to gather more information in the midst of engagement.  It’s live.  It’s quick. And it goes a long way towards further understanding consumer behavior.

For example, we worked with a company in October distributing promotional materials and talking about their services. Not only did we create meaningful relationships with their target market, but we also conducted a quick survey collating customer impressions of the brand.  Because of the one-on-one interaction, people were more than willing to answer.  It felt normal and natural, and it was easy to get honest information and feedback about both the brand and its programs.

One of the strongest reasons why we think this will be a key trend for 2014 is because leveraging brand ambassadors to collect data in the midst of an existing experiential campaign is a valuable add, and incredibly affordable in comparison to traditional research methods.

Experiential creates so many different opportunities for live market research and we expect to see this grow to a higher level next year.

Trend #5 Evolving Experiential Technology

At the beginning of 2012, we thought using brand ambassadors using iPads was a big deal. By 2013 it was routine.

We still love our iPads (of course!) but we’ve embraced other technological resources, like the use of green screens for fun photo shoots and videos, and social technology for campaign integration.

The increase in marketing function integration will rely on using the right technology. And as new technology evolves, exciting and innovative experiential opportunities will follow suit

Trend #6 Experiential Marketing Will Consolidate Its Identity

Moving into the New Year, it’s important to note that experiential will continue to grow into its own identity.  Forget all the trend words—Buzz marketing, engagement marketing, impact marketing—experiential marketing is the terminology marketing will adopt in 2014.

But this kind of consolidation only happens when experiential itself finally becomes recognized as the most effective and affordable tactic on a person-to-person level out there and this recognition is reflected in experiential’s share of marketing dollar allocation.

We already saw gains in 2013 with larger brands acknowledging that experiential stretches their marketing dollar and gets tangible (and relevant) results.

Original Post by Calum McGuigan

For more information:

sales@experientialfoodtruckrental.com

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Difference Between Traditional Marketing & Experiential Marketing

Marketing isn’t as simple as putting out a bunch of ads for your small business. Marketing plans require multiple tiers and approaches to achieve maximum effectiveness and to attract the most customers. Traditional and experiential marketing are two different schools of marketing thought; both are effective and can be used in conjunction with each other.

Traditional Marketing

Traditional marketing comprises those advertisements and promotions typically associated with marketing. Billboards, flyers, and television commercials are all examples of traditional marketing. These methods are effective in getting your name and your mission to the public, but attaining a personal touch is difficult through traditional marketing.

Experiential Marketing

As the name suggests, experiential marketing focuses on the experiences and the emotions of the customer. Experiential marketing allows customers to take ownership of a product’s marketing because they have an emotional investment in that product. Demonstrations and taste tests are common examples of experiential marketing; they draw customers to the product, give them a reason to remember the product and, hopefully, customers will give a good recommendation to their friends.

Traditional Vs. Experiential

The difference between traditional and experiential marketing may be considered a battle of old versus new philosophies, which is both true and untrue. Companies have used both traditional and experiential marketing for decades and will continue to do so in the future. However, as companies attempt to keep their costs down, experiential marketing is a more viable option. Instead of paying for a newspaper ad that is only useful for one day, a company can spend that same money to reach a group of customers that can market the product on the company’s behalf.

Traditional and Experiential Marketing Online

A good way for a small business to increase its profile is to use the Internet for both traditional and experiential marketing. Companies can do traditional marketing via e-mail mailing lists and banner ads while taking advantage of social media for experiential marketing. Using Facebook and Twitter can help people to get involved with your company and feel like they’re a part of your growing business. Furthermore, using social media is much cheaper than paying for traditional marketing conventions, allowing greater reach at a discounted price. However, experiential marketing through social media requires that you relinquish some control over your message, which conflicts with the tenets of traditional media, so factor this in as you consider your social media marketing endeavors.

 

by Bryan Berg,

 

 

For many years food truck marketing have gone from a maybe afterthought, to an agencies clients overall marketing and promotions plan to literally a driving component in their marketing and promotions tours and campaigns. The mobility and creative ability to expand your clients marketing foot print lends itself to many marketing and promotions applications, with the recent national food truck craze the consumer is already intrigued with the food truck concept and are open to experience what theses food trucks and ice cream trucks can offer.

 

 

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What is Experiential Marketing?

As a unique approach to the task of marketing goods and services, experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. The goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Here are a few of the basics of experiential marketing, and how this process can often succeed when other marketing strategies fail.

Appealing to a variety of senses, experiential marketing seeks to tap into that special place within consumers that has to do with inspiring thoughts about comfort and pleasure, as well as inspiring a sense of practicality. This means that the marketer needs to have a firm grasp on the mindset of the target audience he or she wishes to attract. By understanding what the consumer is likely to think and feel, it is possible to get an idea of how to steer the customer in a direction that will relate with the product, and entice individuals to act on that impulse to purchase.

In order to engage in experiential marketing, it is necessary to engage as many of the senses as possible. Striking displays with powerful visual elements, such as websites, and visual media such as print ads should not only be visually appealing, but also conjure up daydreams of locales and reminders of sensations that are enjoyable to the individual. When used to create customer experiences of this nature, a sense of rapport between the product and the consumer is established that helps to make the good or service more desirable with each encounter.

Because experiential marketing connects with the consumer on multiple levels, the strategy is ideally suited for contemporary sales and marketing campaigns. Shortened attention spans demand that any ad campaign make a quick impression, or the opportunity to engage the consumer will quickly pass. While thirty second ads on radio and television once had a great impact, many people now use modern technology to avoid this sort of marketing approach.

This means that ads on the Internet, in print media, and on modern billboards must immediately catch the attention of prospective clients and hold that attention long enough to make an impact. Experiential marketing holds the key to making this happen. By appealing to all the senses, and making the connection quickly and seamlessly, this approach to the marketing task ensures that businesses can still attract and satisfy the needs and desires of consumers.
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